Should you translate our website into French?
Translating your website into French is the most effective way to expand your business without investing large amounts of money. In addition, it increases the visibility of your website and therefore increases your sales.
According to Internet World Stats, English, French, Chinese, Spanish, German, Portuguese, Arabic, Russian, Japanese and Malaysian are ten of the most commonly used languages on the Internet.
Besides these ten popular languages, there is a massive representation of other languages on the Internet. However, this does not mean that the rest are negligible, in fact, if combined they occupy the second position after English.
Content translation is a simple way to target multiple language speaking audiences across the globe. It is important to remember that about a 1/4 of Google searches are conducted in English, and the rest (3/4) are done in other languages.
Abbie Hoffman believed that we should not impose our language on people we wish to reach. This means that you should tailor your content into each of your target audience, and let users find the correct language version of your content. Content translation has a significant application in ecommerce website to improve website traffic and attract prospects.
Asia, Europe, and Africa occupy the first 3 positions in terms of Internet users in the world by geographic regions. With this in mind, posting content in different languages will attract more Internet users to your website.
We learn different languages to understand different cultures and improve communication. However, you will find that it is much easier to read or speak in your native language as compared to your second language. Poor second language proficiency can lead to confusion, especially during the translation process. Therefore, reading and writing content in your native language or ‘mother tongue’ makes it easier to understand and it is more engaging.
According to Neil Patel, translating your content into multiple languages can increase your search traffic by about 47%. However, your traffic does not go up immediately. After Google has indexed your translated content, you will start to see some significant changes, as days go by.
Expand Your Business
Creating content in the readers’ native language will boost their confidence in your ideas, products or services. This is because, the content feels more familiar to your readers; therefore, they can easily build an instant connection with you.
Most people depend on word-for-word language translation, which is not always effective since your message can get lost during the process. An effective way would be to do an in-context translation or content localization. The latter helps you reach out to your target audience and understand their unique interest. By translating your text into popular languages, you get to increase your global audience.
One of the best practices when it comes to improving search engine result ranking is to create content in multiple languages. Translating your content makes it unique and offers added value which is required in Search Engine Optimization. Multilingual SEO makes your content relevant and user-friendly, which multiplies your chances of getting better search result ranking and exposure.
Translating your articles into French makes it easier for your business to connect with your French-speaking prospects and communicate with them.
According to l’Observatoire Français des Conjonctures Économiques (OFCE), the buying power of the French household is on the rise. By translating your blog into French, you will be able to get a market share in the products or services you are offering. It becomes easier to sell products where users have high purchasing power!
Translating your content into French, as discussed earlier, will improve your search result ranking. This gives you a competitive edge in your line of industry. In addition, there is that tendency of online users to buy products with information written in their native language. This explains why popular online shopping sites like Amazon have different language versions of their website.
Number of French-speaking Internet Users
The simple act of translating your content into French will significantly increase your traffic. Eventually, you will start getting traffic from French-speaking users from all over the world. An increase in world exposure will increase your revenue if you have a good conversion rate.
Building Trust and Confidence
The drastic increase in the number of impressions on your content can lead to more natural click-throughs. Getting high click-through rates shows how much the users are interested in what you are offering and thus develops trust and confidence in you. This allows you to introduce your client to other products and services that might be of great interest to them.
You will need valuable and reliable information to help you make important decisions to improve what you are offering. Translating your product listings into French will give you a different view of your business, especially when it comes to the difference in culture. Getting genuine comments and reviews from your French readers improves the quality of your products and services.
If you wish to grow your search traffic, get more feedback, improve your user trust and confidence, improve your search result ranking and take advantage of the French buying power, then you should consider translating your website into French.
The best way to translate your blog into French is by hiring a professional freelancer. It’s an easy way to grow your business and improves your web presence.
If French speakers are the audience that you wish to target for your business, then it would be best if you translated your content. In the end, your answer is in the words of Nelson Mandela: ‘If you talk to a man in a language he understands that goes to his head. If you talk to him in his language, that goes to his heart.’